Wiener Konzerthaus

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Since 1913, the Vienna Konzerthaus has been connecting people with excellent music – open to all, with a programme where tradition and innovation intersect. The relaunch of the website translates this ethos into a digital space for engagement and experience: fast, accessible and optimised for over 70% of mobile usage. Four seasonal colours guide users through the programme, campaigns and navigation – making navigation an integral part of the brand experience.

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konzerthaus.at

Programme — discover, don't just search

At the heart of the user experience is the programme overview: clearly structured, easy to navigate and designed so that users don’t just find concerts, but discover them. A sticky calendar allows direct access to the programme from any page. The ‘Add to Calendar’ feature makes planning easier, whilst editorial teasers and cross-links encourage users to read on and explore further.

Self-care — greater comfort, stronger bonds

Many self-service portals stop at passwords, addresses and newsletters. These are important elements, but not necessarily inspiring. For the Wiener Konzerthaus, we have developed the login area as a digital experience space for the venue, where a genuine and lasting relationship between the venue and its visitors can develop: recognition rather than administration.

After the SSO login, a personalised dashboard welcomes users with what matters most right now: upcoming events, orders, bookings, memberships, vouchers, wishlists and reminder services. Personalised recommendations help users discover suitable concerts and season tickets – turning “I’ll have a look” into “I’m in”. In other words, the user journey doesn’t end with the ticket purchase, but continues as a lasting relationship: from the last visit to the next.

To ensure this experience works seamlessly, the platform closely integrates ticketing (Tixly) and CRM (Starmate) with the website. Tixly provides ticket prices, availability and status information in real time. Starmate centralises forms and customer data, ensuring service processes run smoothly and consistently. A gamified progress bar encourages profile maintenance and rewards active engagement with benefits such as discounts or vouchers. In this way, self-service becomes a convenience and an invitation to return.

Archiv — suchen, filtern, wiederfinden

With over 60,000 events since 1913, the Konzerthaus is a place of cultural history, even in the digital sphere. The data is imported centrally and made available in a searchable archive – complete with advanced search and filter options that respond in milliseconds thanks to Elasticsearch. This transforms the historical programme into a long-term resource for browsing, researching and rediscovering.

Media library — content to get you in the mood for concerts

Audio, video and written content complement the concert pages, providing an editorial introduction to themes, works and artists. Media content is specifically linked to events and the archive – turning a visit into a deeper immersion. Assets are integrated via API from pixx.io, including copyright information, alt text and descriptions – ensuring consistency, accessibility and eliminating the need for double maintenance.

More value for returning guests

Subscriptions and memberships are not just products, but a way of nurturing relationships. The website clearly highlights the benefits and supports exclusive pre-sales for members through straightforward login processes. Recommendations and personalised suggestions help users find suitable offers – and turn one-off purchases into repeat visits.

Summary

The relaunch brings together brand management, sales and cultural responsibility within a sustainable digital ecosystem. A high-performance headless setup integrates ticketing, CRM, editorial and archive functions; a modular editor enables the team to create independent campaign and landing pages that comply with the brand guidelines. The results are measurable: +7.7% sessions, +25% page views per session and over 8% more returning users. In short: greater reach, greater depth, greater loyalty. A digital concert hall that works just as well as it sounds.

  • Client

    Wiener Konzerthausgesellschaft

  • Project

    konzerthaus.at

  • Duration

    12 months

  • Go-Live

    Autumn 2025

  • Team

    1 Project Manager
    1 UX Designer
    1 UI Designer
    1 Frontend-Developers
    1 Backend Developer
    1 IT Operator

  • Systemwelt

    EVIS (Distribution Software)
    Tixly (Ticketing-System)
    Starmate (CRM System)
    Pixx.io (Asset-Management)
    Python/Django (Backend Webframework)
    Nuxt (Frontend Webframework)
    Elasticsearch (Onsite Search Engine)
    Celery (Task-Management)
    Sentry (Error Tacking)