Sinfonieorchester Basel

The opening is deliberately kept simple: the event list does not include photos, thereby reducing cognitive load, particularly on the ubiquitous smartphone. Instead of ‘scroll noise’, it relies on clear typography, precise information and a structure that quickly leads users to the date, venue and programme. Important: Ticket purchasing is integrated into the calendar flow; the path to the shop feels like a seamless next step, not a switch to a separate system. The UX decisions were validated through analysis, click tracking and workshops – including clear priorities in the navigation (Children, Orchestra, Concerts/Tickets, Subscriptions).

Stories broaden the perspective beyond the concert evening itself: rehearsals, background stories, musicians, projects and, where appropriate, links to educational initiatives. This allows readers to get to know the orchestra not just through its repertoire and line-up, but through the people, processes and themes that shape its sound and identity. The aim is not simply ‘more content’, but greater connection and context. Those who read up on it understand more quickly what an evening represents and can then find their way back to the programme. It is precisely this blend of editorial depth and clear user guidance that makes the experience accessible to people with different interests and levels of knowledge.

Technically, the relaunch is based on a bespoke Django backend (4.2) and a Nuxt frontend with page modules, which significantly speeds up editorial work and content management. Opas-Next provides data on dates, programmes and cast as a ‘single source’; Secutix supplements this with prices, availability and ticket status via API, ensuring that information and the purchasing process remain integrated. Accessibility is implemented system-wide (font, contrast, colour scheme). The key visual – the amplitude sketch – has been prepared as an animated signature and is being continuously expanded through micro-animations and page transitions; session-based colour schemes ensure a subtly changing experience after go-live. Result: The redesign and simplified shop integration led to a significant increase in ticket sales at the start of the season.