International, diverse yet rooted in the region: every year, the Ruhrtriennale - the Festival of the Arts invites contemporary artists to perform in the monumental industrial architecture of the Ruhr metropolis. Halls, coking plants, engine houses, slag heaps and wastelands of the mining and steel industries are transformed into impressive venues at the intersection of music theatre, drama, dance, performance and visual arts. With the new artistic director Ivo van Hove, the festival - and with it the website - will once again be redesigned by us.
Fast and easy to find
The Ruhrtriennale website is the festival's most important sales channel. To encourage ticket purchases, the UX/UI redesign of the website needed to present the artistic programme in a clear and appealing way and make the ambitious artistic standards of the productions vivid and tangible. All target groups - regardless of age and experience in using digital platforms - should feel addressed and find their way around the website. The new corporate design was created by the renowned studio Dumbar/DEPT® from Rotterdam.
High standard of accessibility
The Ruhrtriennale wants to enable as many people as possible to take part in the festival's programmes. This applies not only to the venues, but also to the digital world - the new website meets high standards of accessibility. An icon can be used to open a separate menu in which large buttons can be used to open the page in easy language, all information on the accessibility of the venues or information in sign language, among other things. In addition, the large coloured areas used to provide structure can be switched on and off using a contrast switch, allowing the layout to be conveniently set to an accessible black and white scheme.
Productions
One of the aims of the new website is to capture the festival atmosphere, bring the extraordinary and elaborate productions to life and thus stimulate visitors' curiosity. In addition to all the information relevant to visiting a production, the respective detail page contains large-format images, videos, descriptive texts, audio introductions and much more.
Rideshare
To make it as easy as possible for visitors to attend the festival, a wealth of relevant information is provided on how to get to the individual venues. This includes barrier-free parking, public transport, on-demand shuttle services and information on unique cycling and hiking trails. Carpooling to the Ruhrtriennale can be offered or searched for on the digital pinboard without publishing personal data online.
Summary
Based on the existing Django backend, the frontend redesign has now been reprogrammed as a single-page application in Nuxt.js. This ensures excellent loading behaviour and greater animation options. In the new edition of the Ruhrtriennale's online presence, the web shop and website also form a single unit. The transition to the shop is barely noticeable for website users.
A UX analysis of the last three seasons provided us with the data-based foundation for fine-tuning the placement of relevant information. Important information about the respective production, such as travelling to and from the venue and accessibility at the venue, can now be found directly on the production details page.
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Client
Kultur Ruhr GmbH
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Project
www.ruhrtriennale.de
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Duration
6 months
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Go-Live
May 2024
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Team
1 Project Manager
1 Designer
2 Frontend-Developers
2 Backend Developer
1 IT Operator -
Systemwelt
EVIS (Dispositionssoftware)
CTS Eventim (Ticketing-System)
Python/Django (Webframework)
Elasticsearch (Search Engine)
Celery (Task-Management)
Sentry (Error Tacking)
