Color and images
The basis for the website relaunch was MetaDesign's (CH) new corporate design. A design that derives from the duality of large color areas and expressive image symbols and finds its counterpart in the logo. The direct visual adaptation of the corporate design creates a unified image between print and digital. Long texts have been optimized and structured for reading on screen, so that users get a faster and better overview of the content. The texts can be enriched with images, videos, galleries, events and magazine content.
The magazine bundles high quality editorial content formerly found in different areas of the site in one central, visually highlighted location. The individual articles are divided into three main categories: Videos, articles, and podcasts. Content can be tagged and grouped using freely selectable hashtags. Content can now be collected on independent pages - e.g. https://www.lucernefestival.ch/de/magazin/connected - and thus accessed directly from all external platforms such as social media, newsletters, etc.