Oper Leipzig

The core principle of the relaunch is a consistently user-centered information architecture that emphasizes the individual pillars, but assigns central importance to the event calendar. The Eventim Ticketing Shop was connected to the website with a smooth transition, without users noticing the break. In addition, a multifunctional self-care area with ticket exchange, favorites & watchlist was realized and merged with the web store login via single sign-on. This guarantees the best possible convenience and joy of use for visitors to the website.
 

The new, prominently positioned magazine section can display longer content and offers users an individual experience consisting of videos and articles. The result is a content-based platform that thrives on cross-links to productions, events, and artists. With appropriate hashtags, content can be collected and grouped. 

The new design required a complete rebuild of the frontend. We took this opportunity to introduce the new Nuxt Page Editor, which on the one hand enables the declination of the new design and on the other hand offers the editors even more comfort and efficiency. Content can now be planned, designed and published even more individually.

Purposefully used animation effects implement the new corporate identity: handwritten effects and animated, scribbled arrows associate work processes and convey the core values of proximity, processuality and storytelling.