Less is more
One of the essential innovations of the redesign is the radical reduction of the content architecture: The navigation of the website with its constantly renewing and expanding content was consistently reduced to only two navigation points: „Program“ and „Your visit.“ Who wants to find out more, navigates via „Discover“. The consistent use of expressive images in combination with typographic elements creates clarity and guarantees a significantly improved user experience.
Some call it Echtzeit
Another innovation is the high-performance event list, which loads filter settings asynchronously, thus avoiding the need to reload the page. Loading times have been significantly shortened by the combination of server-side caching and a modern Java Script framework (vue.js), and the usual latencies have been significantly reduced. A click feels like a click.
Content and information architecture were radically reduced, performance was significantly improved and with the Drag&Drop-CMS a tool was implemented that improves the user experience in the backend and frontend. Since the relaunch, traffic has increased by 20%. On average, a visitor views 15% more pages and drop-off rates were reduced by 10%. All this within the framework of a publicly awarded cultural project.
Gürzenich Orchester Köln
1 Project Manager
1 Backend Developer
1 IT Operator
Elasticsearch (Onsite Search Engine)
Sentry (Error Tacking)