Relevant and direct information
The relatively heterogeneous target groups were to be addressed as directly as possible – emotionally and by means of a contemporary look and feel. The target group are among others architecture enthusiasts, tourists, families and visitors to the annual 1,000 concerts from very different genres and cultures. The idea was to focus even more on the essential – to address (potential) visitors authentically and without distractions.
Let the pictures do the talking
Relevant content should be easy and quick to find, without unnecessary clicks and tedious scrolling. Pictures and videos should be the central means of communication and, in combination with meaningful text, address the target group(s) personally. The depth of the content is made accessible through a horizontally oriented information architecture.
The different target and user groups of the Elbphilharmonie should be addressed as directly as possible and quickly get to the content relevant to them. A user-centric mobile-first design approach that guarantees intuitive and fluid user journeys and enables the greatest possible joy of use is therefore particularly important for the project. Especially in times of pandemic, the extensive media library plays an important role. It is currently the most important stage of the house. But even in normal seasons, it is the digital gateway to the world with its high-quality editorial content, which can also be distributed via social media.
Elbphilharmonie und Laeiszhalle
1 Project Manager
2 Backend Developer
1 IT Operator
EVIS (Distribution Software)
Elastic Search (Onsite Search)
Sentry (Error Tacking)
Amazon Cloudfront (Hosting)