![None](/media/filer_public/d3/cb/d3cb41c4-f2ed-437a-9e59-72f68073a011/va_detail.png)
Event calendar becomes the central navigation point
Analyses of user behaviour showed that the event calendar of the multi-discipline house is the focus of user interest. Within the architecture of the website, this focus on the event calendar is turned into the central navigation point and supplemented by a reduced and clear menu navigation. Both measures ensure intuitive user guidance, which reveals further levels of content with every click.
![](/media/filer_public/00/cb/00cb9f59-3c8f-47dc-8b2d-c0a1e313ab73/spielplan.png)
![](/media/filer_public/98/d7/98d71887-5487-4cf4-afbb-cb60e1b6bd06/spielplan_mobile.png)
Digital to print
As part of the change of director, the company was given a revised corporate design, which first manifested itself in the relaunch of the website and then in a second step in print publications. With the relaunch, the events will be staged in a much more emotional way using large-scale visual worlds.
![None](/media/filer_public/a0/9f/a09f4a18-27c3-47b6-abed-60e42094e09a/menu.png)
![None](/media/filer_public/28/b1/28b1d3b4-ad49-45a7-b7d0-b1eea049f119/magazine.png)
Summary
For the relaunch, the focus of the navigation has been on one central navigation point - the calendar of events. This way, all event-related content ( categories, productions, information on performances and subscriptions) could be located together and, for example, the often inconvenient process of purchasing tickets was implemented in a pleasant and efficient way for the user. We emotionalized the detailed views of events with large videos and slideshows and optimized mobile user experiences with responsive web technologies. A clear, well-designed site with significantly improved user journeys.
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Client
Landestheater Detmold GmbH
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Project
www.landestheater-detmold.de
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Duration
6 months
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Go-Live
August 2019
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Team
1 Project Manager
1 Designer
1 Frontend-Developers
1 Backend Developer -
Systemwelt
KOKOS.event (Distributionssoftware)
reservix (Ticketing-System)
Python/Django (Webframework)
Celery (Task-Management)
Sentry (Error Tacking)