The relaunch of the Kölner Philharmonie involved much more than a simple redesign of an existing website. Sales issues, direct ticket sales and the optimization of the corporate design also had to be considered or implemented. In addition, a far-reaching restructuring of the renowned house's diverse offers was to be made possible in order to guarantee an increase in user traffic and the acquisition of new customers.
The findings from our User Experience Workshop were incredibly valuable - for all stakeholders.
Together with all stakeholders of the Kölner Philharmonie, we developed the orientation of the new website from scratch in several workshops. Among other things, the different personas were identified, a user experience map was created and the overall vision for the new website was defined. Derived from this, events were clustered into two large chapters in the main navigation: „Concerts“ (chronological calendar of events) and „Discover Music“ (series and packages). The new user experience was consistently implemented mobile-first.
The in-depth relaunch has ensured that after only six months 10% more mobile users have used the information offered by the client. The new, efficient and intuitive event calendar has made the often complicated process of buying tickets much easier. The consistent mapping of the Kölner Philharmonie's brand CI also increased the recognition of the institution across the various platforms and touchpoints.
1 Project Manager
1 Backend Developer
1 IT Operator
Sentry (Error Tacking)