Lucerne Festival

The Lucerne Festival is one of the most renowned international festivals for classical music. The objective of the relaunch of the website and webshop was to improve the user experience substantially. Emotion, service and user-friendliness were the main focus. Visitors should be able to experience the atmosphere of this unique major event while visiting the website. With clear call-to-actions, a novel interactive 3D hall plan and the web shop optimized for effective and efficient usability, users of the website can purchase tickets with just a few intuitive clicks.

Künstlerverzeichnis  –  Lucerne Festival | Design, Mobile-First, Relaunch, Redesign, User-Experience Workshop, Responsive, Personas-Modellierung, Django, Django Framework, User Centered Design

Who, what, where, when

Every year, three different festivals are held as part of the Lucerne Festival. Visitors must keep track of these three „seasons“. This is made possible by a well-structured list of events that offers the most important information at a glance. With just one click, users can access the respective detailed view or filter the list using the powerful search function for artist, event, composer, etc.

Just like the real thing

At the centre of the website is the innovative 3D hall plan booking system, which makes it possible to experience the extraordinary concert hall already when buying a ticket. Visitors who want to purchase a ticket don't have to deal with abstract seating plans, but can virtually try out seats with a direct view of the stage as if they were on site.

First come, first served

The majority of tickets for the three annual festivals are sold in one day. CMS, website and webshop are optimized to meet the extreme performance requirements and respond to this rush with a numbered queue where users can queue up. Thus, ticketing works like in real life: First come, first served.

The experience before the experience

The sophisticated aesthetic appeal of the Lucerne Festival was to be reflected on the website. Striking images provide for emotionality and clarity. In particular, the detailed event views and the artist directory were staged with large portrait images of international artists, giving a foretaste of the event. The first experience before the big spectacle.

Konzert Detailansicht  –  Lucerne Festival | Design, Mobile-First, Relaunch, Redesign, User-Experience Workshop, Responsive, Personas-Modellierung, Django, Django Framework, User Centered Design

Summary

One of the challenges of the relaunch of the Lucerne Festival was that the website had to meet the needs of different target groups: On the one hand, classical music lovers and interested parties in the region who appreciate the high quality of the festival. On the other hand, tourists who are looking for a first-class musical experience. The consistently user-centered and intuitive usage approach made this possible.

  • Client

    Foundation Lucerne Festival

  • Project

    www.lucernefestival.ch

  • Duration

    10 months

  • Go-Live

    February 2016

  • Team

    1 Projektmanager
    1 Designer
    1 Frontend-Entwickler
    1 IT Operator

  • Systemwelt

    442Hz (Distributionssoftware)
    JetTicket (Ticketing-System)
    Python/Django (Webframework)
    Celery (Task-Management)
    Sentry (Error Tacking)
    Amazon AWS (Hosting)