The Konzerthaus Berlin was opened in 1821 with a prologue written by Johann Wolfgang Goethe. With its location at Gendarmenmarkt, the building designed by Karl Friedrich Schinkel is closely linked to Berlin's eventful history and has not only made architectural and urban history, but time and again also musical history. Despite, or perhaps because of, its long history and historical significance, the Konzerthaus continues to develop new innovative formats and strives intensively to communicate classical music - regardless of prior education or social background. Digital offerings geared toward immersion, interaction and participation play a special role here, complementing and expanding the analog program. We have been working closely with the institution for many years and are pleased to be able to contribute our extensive digital expertise.
Magazine
With the integration of the Magazin (magazine), a whole new section for high-quality editorial and creative content has been added to the website. This brings to fruition the features of our block editor that are available to the editor for storytelling. In the magazine categories Listening, Reading, and Viewing, longer content segments can also be presented thanks to the airy design of the articles, allowing users to enjoy an individual experience consisting of audio, video, and text contributions. The large-scale, dynamic image content and hover effects provide a modern and interactive digital experience. The goal of the Magazin is to increase time spent on the website through by implementing automatic cross-linking from the events to the editorial magazine articles and vice versa. With the increase in the duration of stay, an increase in ticket sales is achieved. Above all, the magazine also makes a highly positive contribution to the overall performance of the website from an SEO point of view.
Mein Konzerthaus
The capital's competitive cultural scene encourages creative artists to develop new strategies and innovative solutions in marketing and customer loyalty. The trend-setting loyalty program Mein Konzerthaus (My Konzerthaus) is a genuine innovation. With Mein Konzerthaus, the Django website and Eventim webshop merge into one visitor-friendly application. Users can log in to the website with their store user data and track the progress of their loyalty program on the website. They receive incentives and can also use login-linked functionalities such as (shareable) watch lists and ticket pre-sale reminders, or receive content or voucher codes tailored to their profile. This much can be revealed: Mein Konzerthaus is a very big success. The data collected flows into the shared CRM, from which personalized mails are sent automatically. A considerable simplification of the workflow for direct customer communication.
200 years of Konzerthaus
On the occasion of the 200th anniversary of the Konzerthaus, a microsite filled to the brim with many exciting facts, pictures, quotes and videos on the history of this wonderful venue went online. Digitally, users can not only immerse themselves in the history of the Konzerthaus, but also visualize important events in the history of the Federal Republic of Germany. From the opening of the house on May 26, 1821, with a dialogue written by Johann Wolfgang Goethe, to the performance of the renowned violinist Paganini, the meeting of Prussia's first modern parliament after the March Revolution and its demise in the hail of bombs of World War II, to the reconstruction and the "Berlin Celebration Concert" conducted by Leonard Bernstein, at which musicians from East and West Berlin as well as the four countries of the victorious powers played music together. A real project of the heart, wonderfully staged by our interdisciplinary team. Enjoy the journey through time ...
Architectural history comes to life
On the microsite celebrating the 200th birthday of the Konzerthaus, visitors can not only digitally immerse themselves in the history of this wonderful venue, but also experience the architecture and the unique building history. Using large-format images, films and 360° videos, the interior of the building, the special features of the six halls and the wonderful facade can be explored in before-and-after views.
Summary
The project is an excellent example of how sustainability can be planned and realized on the internet. The application has been online since 2013, since then, the tech stack has always been updated seamlessly. On the frontend, the website is continuously modernized with the latest corporate design updates and adapts to the continuously changing user habits. In parallel, the Python/Django backend always remains up-to-date. In this way, integrations into the system world of ticketing, dispatching system and CRM can be expanded continuously and, above all, in a sustainable manner.
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Client
Konzerthaus Berlin
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Project
www.konzerthaus.de
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Duration
10 months
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Go-Live
2012
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Team
1 Projekt Manager
1 Designer
1 Frontend Developer
1 IT Operator -
Systemwelt
EVIS (Distributionssoftware)
CTS Eventim (Ticketing-System)
Python/Django (Webframework)
Elasticsearch (Search Engine)
Celery (Task-Management)
Sentry (Error Tacking)